haku: @indexterm PRODUCT LIFE CYCLE / yhteensä: 215
viite: 7 / 215
| Tekijä: | Figueiredo, J.M. de Kyle, M.K. |
| Otsikko: | Surviving the gales of creative destruction: the determinants of product turnover |
| Lehti: | Strategic Management Journal
2006 : MAR, VOL.. 27:3, p. 241-264 |
| Asiasana: | strategic planning management markets innovation brands product life cycle turnover models |
| Kieli: | eng |
| Tiivistelmä: | Rapid product (here as: prd./prds.) turnover is often characteristic for innovative industries. Prd. longevity is related with a prd.'s position within a market and a larger prd. portfolio. This study uses hazard rate models and regression models to describe the behaviour of firms and their prds. in the laser printer industry. It is shown that competition and market structure variables have a large impact on both speeding prd. exit and delaying prd. entry. There is also found some evidence that firms having maintained a high market share keep their prds. on the market longer than those with lower market share. Finally, firms with high innovative capacity tend to enter markets frequently, but withdraw their prds. at average rates. Firms with strong brands tend to introduce few prds., withdrawing their prds. slowly. |
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