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Tekijä: | Kim, H. Borges, M. C. Chon, J. |
Otsikko: | Impacts of environmental values on tourism motivation: the case of FICA, Brazil |
Lehti: | Tourism Management
2006 : OCT, VOL. 27:5, p. 957-967 |
Asiasana: | tourism environment Brazil |
Vapaa asiasana: | festivals |
Kieli: | eng |
Tiivistelmä: | The purpose of this study is to help develop more effective marketing strategies by analysing the International Festival of Environmental Film and Video (FICA) attendees' phychological constructs. Findings show that there are significant motivational differences among the environmental concern groups. |
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