haku: @indexterm culture marketing / yhteensä: 9
viite: 6 / 9
| Tekijä: | Ark, L.A. van der Richards, G. |
| Otsikko: | Attractiveness of cultural activities in European cities: a latent class approach |
| Lehti: | Tourism Management
2006 : DEC, VOL. 27:6, p. 1408-1413 |
| Asiasana: | cities culture culture marketing participation tourism |
| Kieli: | eng |
| Tiivistelmä: | This paper analyses cultural tourism behaviour and destination preference for 19 European capital cities, utilising the level of participation in cultural activities (participation) and the level of enjoyment of those cultural activities (attractiveness). Class model with three classes described the association in the data. Class 1 was labeled "low participation and high attractiveness", class 2 was labeled "high participation and high attractiveness", and class 3 was labeled "high participation and low attractiveness". The class 2 respondents had the highest cultural capital, and could be considered "specific cultural tourists", whereas the class 3 respondents could be considered "general cultural tourists". According to the authors, class 1 with relatively infrequent participation but high enjoyment is potentially most interesting in marketing terms. |
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