haku: @author Qu, H. / yhteensä: 14
viite: 6 / 14
| Tekijä: | Rittichainuwat, B.N. Qu, H. Mongknonvanit, C. |
| Otsikko: | A study of the impact of travel satisfaction on the likelihood of travelers to revisit Thailand |
| Lehti: | Journal of Travel & Tourism Marketing
2006 : VOL. 21:1, p. 77-87 |
| Asiasana: | travel tourism consumer satisfaction country comparisons Asia Thailand |
| Kieli: | eng |
| Tiivistelmä: | This study aims to 1. examine the satisfaction (here as: satf.) of international travelers (as: trvls.) while visiting Thailand, 2. determine whether there is a significant difference (as: s-diff.) in travel satf. btw. first time and repeat (as: 1st-and-rpt.) trvls., 3. assess whether there is a s-diff. in travel satf. among trvls. with different demographic profiles, and 4. identify the impact of travel satf. on the likelihood of trvls. to revisit Thailand. An exit questionnaire survey was used to collect data. The 3-stage sampling approach incl. proportionate stratified, cluster and systematic random sampling was used to randomly select 590 international trvls. from 13 countries at the Bangkok International Airport in June, 2000. For data analysis, descriptive statistics,..., exploratory factor analysis, ANOVA, etc. were used. There is found a s-diff. in travel satf. btw. 1st-and-rpt. trvls., and among travelers with different demographic profiles etc. |
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