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Tekijä:Arora, N.
Otsikko:Estimating joint preference: a sub-sampling approach
Lehti:International Journal of Research in Marketing
2006 : DEC, VOL. 23:4, p. 409-418
Asiasana:group decision making
sampling
surveys
Vapaa asiasana:data imputation
Kieli:eng
Tiivistelmä:The paper discusses individual and joint preferences. Individual preference is easily measured, but joint preference in expensive to obtain. A sub-sampling approach is done that uses MCMC and data imputation techniques to estimate individual and joint preference. The approach works well when joint data are collected from 25 % of the sample.
SCIMA tietueen numero: 264208
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