haku: @freeterm destination image / yhteensä: 13
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| Tekijä: | Castro, C. B. Armario, E. M. Ruiz, D. M. |
| Otsikko: | The influence of market heterogeneity on the relationship between a destination's image and tourists' future behaviour |
| Lehti: | Tourism Management
2007 : VOL. 28:1, p.175-187 |
| Asiasana: | loyalty markets segmentation |
| Vapaa asiasana: | destination image |
| Kieli: | eng |
| Tiivistelmä: | Building on service-marketing literature, this study develops an innovative model for evaluation of the effect of a destination's image on the loyalty intentions of tourists. The study then explores whether market heterogeneity affects this relationship by performing a latent cluster analysis. Four major clusters of tourists emerge, according to the tourists' need for variety. The results indicate that there are significant differences among these segments in terms of the effects of a destination's image on tourists' intention to return to a destination and their intention to recommend it to their friends and relatives. |
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