haku: @freeterm Critical Discourse Analysis / yhteensä: 8
viite: 6 / 8
| Tekijä: | Moufahim, M. (et al.) |
| Otsikko: | Interpreting discourse: a critical discourse analysis of the marketing of an extreme right party |
| Lehti: | Journal of Marketing Management
2007 : VOL 23:5-6, p. 537-558 |
| Asiasana: | politics marketing |
| Vapaa asiasana: | critical discourse analysis |
| Kieli: | eng |
| Tiivistelmä: | This article discusses using critical discourse analysis to study political marketing discourse. The authors use the marketing of the Vlaam Block, a succesfull flemish extreme-right party. The results show that the Vlaam block creates a ready-to-consume product that achieves success at the electoral 'market' |
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