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| Tekijä: | Yüksel, A. Akgül, O. |
| Otsikko: | Postcards as affective image makers: An idle agent in destination marketing |
| Lehti: | Tourism Management
2007 : VOL. 28:3, p.714-725 |
| Asiasana: | image emotions |
| Vapaa asiasana: | postcards destination choice |
| Kieli: | eng |
| Tiivistelmä: | Image is a key factor in the travelers destination choice and evaluation process. One of the most important image creators can be holiday postcards received from friends and/or relatives. Despite their wide use, a review of the literature reveals no or limited research assessing effectiveness of postcards in generating favourable affective image and attitudes toward a destination. Thus, this study examines whether images depicted by postcards evoke positive emotions and whether postcard-induced emotions affect recipients consideration of the destination for a holiday. Strong associations were found between postcard-induced emotions and desire to travel. |
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