haku: @author Cox, A. / yhteensä: 12
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| Tekijä: | Cox, A. |
| Otsikko: | Reproducing knowledge: Xerox and the story of knowledge management |
| Lehti: | Knowledge management research & practice
2007 : VOL. 5:1, p. 3-12 |
| Asiasana: | knowledge management |
| Vapaa asiasana: | Xerox |
| Kieli: | eng |
| Tiivistelmä: | The paper is a commentary on transformations that occur in stories told about Xerox, comparing particularly Orr's ethnographic study and a later management study. It argues that significant shifts take place in how knowledge is understood. Some ideological transformations seem much to do with Xerox's historic need to rebrand itself, and simply to sell a commercial product Corporate vested interests seem to influence on how knowledge is represented and what knowledge management might mean. |
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