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| Tekijä: | Valck, K. de (et al.) |
| Otsikko: | Satisfaction with virtual communities of interest: effect on members' visit frequency |
| Lehti: | British Journal of Management
2007 : VOL. 18:3, p. 241-256 |
| Asiasana: | internet |
| Vapaa asiasana: | satisfaction virtual communities |
| Kieli: | eng |
| Tiivistelmä: | The paper creates a four-dimensional scale to measure members' satisfaction with virtual communities of interest (VCIs). The dimensions are member-to-member interactions, organizer-to-member interactions and organizer-to-community interactions, all of them come together on the VCI's site. The paper investigated the connection between the satisfaction elements and members' visit frequency. The results show that satisfaction with member-to-member interactions, organizer-to-member interactions and the community's site has positive effects on members' visit frequency. |
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