haku: @freeterm best practices / yhteensä: 19
viite: 15 / 19
Tekijä:Bessant, J.
Birkinshaw, J.
Delbridge, R.
Otsikko:Innovation as unusual
Lehti:Business Strategy Review
2004 : AUTUMN, VOL. 15:3, p. 32-35
Asiasana:management
total quality management
planning
technological innovation
innovation
diffusion
Vapaa asiasana:best practices
Kieli:eng
Tiivistelmä:The need for innovation is recognized by most established companies. This article deals with how companies can get better at managing discontinuous innovation (here as: disc-inn). The problem is that disc-inn. is very difficult to do. Research by the Advanced Institute for Management Research reveals some valid approaches for increasing a company's chances of success. The approaches include: building a specialized venture unit, development of a system innovation program, and creating a more innovative culture.
SCIMA tietueen numero: 265667
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