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| Tekijä: | Dobrev, S.D. |
| Otsikko: | Competing in the looking-glass market: imitation, resources, and crowding |
| Lehti: | Strategic Management Journal
2007 : DEC, VOL. 28:13, p. 1267-1289 |
| Asiasana: | markets market segmentation competition resource allocation location of industry theories models |
| Vapaa asiasana: | niches |
| Kieli: | eng |
| Tiivistelmä: | This article explores two dominant processes of organizational interdependence, that is, imitation and resource competition. A theory integrating predictions about firms' propensity to change market locations based on both is developed. The model arguments that both processes operate concurrently, driven by the departure of peer firms from a shared resource space. It is also argued that the imitation effect hinges on the competitive intensity faced by each individual organization in its market location. Based on analyses of U.S. automobile manufacturers' moves btw. the industry's three main market segments, the predictions of the theory are confirmed. |
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