haku: @author Pelsmacker, P. de / yhteensä: 8
viite: 4 / 8
| Tekijä: | Pelsmacker, P. de Janssens, W. |
| Otsikko: | A Model for fair trade buying behaviour: The role of perceived quantity and quality of information and of product-specific attitudes |
| Lehti: | Journal of Business Ethics
2007 : JAN I, VOL.75:4, p. 361-380 |
| Asiasana: | attitudes consumer attitudes consumer behaviour CONSUMER BEHAVIOUR information |
| Vapaa asiasana: | fair trade |
| Kieli: | eng |
| Tiivistelmä: | This paper presents a model of fair trade buying behaviour. It is based on a sample of 615 Belgians. The data analysis assessed the impact of main dimensions: fair trade knowledge, attitude towards fair trade issue, attitude towards fair trade information, and attitude towards fair trade products. Perceived quality of fair trade information and overall attitudes, especially concern and scepticism, towards the fair trade issue have a strong impact on buying behavior directly or indirectly through consumer's attitudes towards products. It is found that especially product-related attitudes, for example product interest, affect consumer buying behaviour significantly. The paper presents implications for governmental campaigns and for fair trade organizations. |
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