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| Tekijä: | Baron, S. Harris, K. |
| Otsikko: | Consumers as resource integrators |
| Lehti: | Journal of Marketing Management
2008 : VOL. 24:1-2, p. 113-130 |
| Asiasana: | consumer attitudes experience service marketing management case studies |
| Vapaa asiasana: | cinemas |
| Kieli: | eng |
| Tiivistelmä: | In this paper, based on exploration of a case study of a finite experiential episode, that is, a consumer (here as: cnsr.) campaign to save a local independent cinema, examples of the use and integration of cnsr. operant resources are highlighted, and characteristics of successful outcomes of cnsr. resource integration are identified. Finally, a framework is provided for systemized further studies of cnsr. resource integration. |
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