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| Tekijä: | Husted, B.W. Allen, D.B. |
| Otsikko: | Strategic corporate social responsibility and value creation among large firms: lessons from the Spanish experience |
| Lehti: | Long Range Planning
2007 : DEC, VOL. 40:6, p. 594-610 |
| Asiasana: | companies social responsibility corporate responsibility value added strategic management large businesses Spain |
| Kieli: | eng |
| Tiivistelmä: | The article looks at the impact of the three strategic corporate social responsibility (hereafter as CSR) variables on value creation for the firm. The study examines the aspects of visibility, appropriability and voluntarism in CSR projects thorough the analysis of 110 large Spanish corporations' experiences. According to the survey, managers should understand the special and similar features of CRS and other market activities. The authors suggest that the understanding is the key to success, innovation and competitive advantage. |
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