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Tekijä:Miller, S.R (et al.)
Otsikko:Knee deep in the big muddy: The survival of emerging market firms in developed markets
Lehti:Management International Review
2008 : VOL. 48:6, p. 645-666
Asiasana:emerging markets
developed economies
companies
Latin America
banking
USA
Vapaa asiasana:resource-based view
geographic breadth
local ethnic density
Kieli:eng
Tiivistelmä:This paper employs a resource-based framework (hereafter as: r-b-f.) to explore Latin American banks located in the United States. The r-b-f. is used to explain how the challenges of operating in a developed market can be overcome by subunits of emerging market firms (as: EMF). It is shown that an EMF subunit can draw on ethnic identity as a valuable and costly-to-imitate resource to achieve competitive parity (here as: c-p). Ethnic resources can be generated both from ethnically (as: e-ly.) similar customers and from e-ly. similar competitors in the local market. Moreover, the parent firm level local and non-local resources can help to achieve c-p. for the EMF subunits in that country. Yet, over expansion can lead to spreading local and non-local resources too thin, hence adversely affecting survival.
SCIMA tietueen numero: 268957
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