haku: @author Harris, L.C. / yhteensä: 11
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| Tekijä: | Harris, L.C. Ogbonna, E. Goode, M.M.H. |
| Otsikko: | Intra-functional conflict: An investigation of antecedent factors in marketing functions |
| Lehti: | European Journal of Marketing
2008 : VOL. 42:3/4, p. 453-476 |
| Asiasana: | conflict management marketing |
| Kieli: | eng |
| Tiivistelmä: | This paper's aim is to contribute empirical evaluation of the factors, behaviours and processes leading to intra-functional conflict (henceforth as: i-f-c). A survey of 1,000 firms was performed to illustrate the associations btw. both functional (as: f.) and dysfunctional (as: d-f.) i-f-c. and a number of intra- and extra-organizational variables. It is found that participative decision making (positively), heterogeneity and centrality of marketing (both negatively) are linked to f. intra-departmental conflict (as: i-d-c.), whereas leadership quality of senior staff, team spirit and risk-taking tendency are positively associated with f. i-d-c. and negatively with d-f. i-d-c. There was no support found for the claims that departmentalization and organization size were associated with either form of conflict. |
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