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| Tekijä: | Cotterill, S. (et al.) |
| Otsikko: | Mobilizing citizen effort to enhance environmental outcomes: A randomized controlled trial of a door-to-door recycling campaign |
| Lehti: | Journal of Environmental Management
2009 : NOV/DEC, VOL. 91:2, p. 403-410 |
| Asiasana: | United Kingdom environmental economics recycling waste materials |
| Vapaa asiasana: | citizens campaigns |
| Kieli: | eng |
| Tiivistelmä: | A randomized controlled trial is used to test whether doorstep campaigning (henceforth as: c-ng.) can raise participation (here as: prtn.) in kerbside recycling (as: rec). More than 190 streets in the North West of England, Trafford, U.K. were randomly assigned into a treatment and a control group. All households in the treatment group were visited by canvassers who were trained to promote and encourage rec. Rec. prtn. rates were measured by observing bin set-out rates during a 3-week-period. Measurement was performed before and after the c-ng. campaign and then again three months later to find out if the intervention had been effective in raising prtn. rates. It is shown that the c-ng. raised rec. prtn. rates for the treatment group compared to the control group, but there was a decline in the impact of the intervention over time, being more effective on streets with low levels of rec. at baseline. |
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