haku: @indexterm marketing theory / yhteensä: 244
| Tekijä: | Parkinson, S. (et al.) |
| Otsikko: | Editorial: Academy of Marketing Conference 2009 "Putting marketing in its place" |
| Lehti: | Journal of Marketing Management
2009 : VOL. 25:9-10, p. 861-866
|
| Asiasana: | marketing theory
research
literature |
| Kieli: | eng |
| Tiivistelmä: | The 2009 Academy of Marketing Conference has taken place during a time of economic uncertainty. The academic world is not immune from these pressures. The amount of papers accepted for this Conference was 300. The following set is based on a selection of prize winning papers presented at this year's conference. This issue's contents as follows:
"What's the point of Marketing anyway? The prevalence, temporal extent and implications of long-term market share equilibrium " by C.D.A. Graham ;
"Consumer attitudes towards a European retailer's private brand food products: An integrated model of Taiwanese consumers" by C-Y Lin, D. Marshall and J. Dawson ;
"Motivating employees to "live the brand": A comparative case study of employer brand attractiveness within the firm" by , p.
"How do major European companies communicate their corporate identity across countries? An empirical investigation of corporate internet communications" by C. Halliburton and A. Ziegfeld ;
"Corporate reputation in the era of Web 2.0: The case of Primark" by B. Jones, J. Temperley and A. Lima ;
"Competitive intelligence in practice: empirical evidence from the UK retail banking sector" by S. Wright ;
"The savvy French consumer: A cross-cultural replication" by M. Garnier and E.K. Macdonald ;
"Seniors' attitudes to voicing complaints: A qualitative study" by V. Grougiou and S. Pettigrew ;
"Integrating transactional and relational exchange into the study of Exchange Orientation in customer relationships" by A. Lefaix-Durand and R. Kozak ;
"A stage model for transitioning to KAM" by I.A. Davies and L.J. Ryals ;
"Making profit to solve development problems: The case of Telenor AS and the Village Phone Programme in Bangladesh" by A.T. Rashid and M. Rahman. |
