haku: @author Harris, P. / yhteensä: 16
viite: 2 / 16
| Tekijä: | Harris, P. Lock, A. |
| Otsikko: | "Mind the gap": the rise of political marketing and a perspective on its future agenda |
| Lehti: | European Journal of Marketing
2010 : VOL. 44:3/4, p. 297-307 |
| Asiasana: | marketing politics international |
| Kieli: | eng |
| Tiivistelmä: | This paper presents the contents of this Special issue on political marketing. The contents is as follows: "Decision-based voter segmentation: an application for campaign message development" by J.M. Phillips, T.J. Reynolds and K. Reynolds ; "The reputation of the party leader and of the party being led" by G. Davies and T. Mian ; "Towards the development of a cross-cultural model of voter behavior: Comparative analysis of Poland and the US" by W. Cwalina, A. Falkowski and B.I. Newman ; "Interpersonal and political trust: modeling levels of citizens' trust" by L. Schiffman, S.T. Thelen and E. Sherman ; "An investigation into the relationship between political activity levels and political market orientation" by R.P. Ormrod and S.C. Henneberg ; "The influence of promotional activity and different electoral systems on voter turnout: A study of the UK and German Euro elections" by A. Whitelock, J. Whitelock and J. van Heerde ; "Young people and voting behaviour: alienated youth and (or) an interested and critical citizenry?" by J. Dermody, S. Hanmer-Lloyd and R. Scullion ; "If Kate voted Conservative, would you?: The role of celebrity endorsements in political party advertising" by E. Veer, I. Becirovic and B.A.S. Martin ; "Political advertising and the demonstration of market orientation" by C. Robinson ; "Measuring political brand equity: a consumer oriented approach" by A. French and G. Smith ; "The dark side of political marketing: Islamist propaganda, Reversal Theory and British Muslims" by P.R. Baines (et al.) ; "The duality of political brand equity" by M. Phipps, J. Brace-Govan and C. Jevons ; "A marketing poll: an innovative approach to prediction, explanation and strategy" by J. Ben-Ur and B.I. Newman. |
SCIMA