haku: @indexterm chain stores / yhteensä: 21
viite: 4 / 21
| Tekijä: | Castaldo, S. (et al.) |
| Otsikko: | The missing link between corporate social responsibility and consumer trust: The case of fair trade products |
| Lehti: | Journal of Business Ethics
2009 : JAN I, VOL. 84:1, p. 1-15 |
| Asiasana: | social responsibility corporate responsibility consumer behaviour fair trading products markets surveys chain stores Italy |
| Kieli: | eng |
| Tiivistelmä: | This paper explores the link btw. the consumer perception of a company being socially oriented and the consumer intention of buying products marketed by that company. This link is suggested to exist with at least two valid conditions: 1. the products sold by the company comply with ethical and social requirements, 2. the company has an acknowledged commitment to protect consumer rights and interests. For hypotheses testing, a survey is performed among the clients of retail chains offering Fair Trade products. It is shown that in order to market products with high symbolic values, socially oriented companies can successfully leverage their reputation. |
SCIMA