haku: @indexterm supermarkets / yhteensä: 145
viite: 4 / 145
| Tekijä: | Beynon, M. J. Moutinho, L. Veloutsou, C. |
| Otsikko: | Gender differences in supermarket choice. An expositional analysis in the presence of ignorance using CaRBS |
| Lehti: | European Journal of Marketing
2010 : VOL. 44: 1/2, p. 267-290 |
| Asiasana: | gender consumer behaviour supermarkets market research data analysis |
| Kieli: | eng |
| Tiivistelmä: | The purpose of this article is to outline and analyze the issue of gender differences in supermarket choice and to demonstrate the nascent CaRBS (Classification and Ranking Belief Simplex) technique as an appropriate tool on incomplete data. The paper also introduces the CaRBS technique as a practical analysis tool in marketing research. There seems to be certain reasons that are viewed differently by male and female consumers when deciding which supermarket to go to. CaRBS is shown to be able to appropriately analyze incomplete data sets. |
SCIMA