haku: @indexterm product differentiation / yhteensä: 236
viite: 5 / 236
| Tekijä: | Chisholm, D. C. McMillan, M. S. Norman, G. |
| Otsikko: | Product differentiation and film-programming choice: do first-run movie theatres show the same films? |
| Lehti: | Journal of Cultural Economics
2010 : VOL. 34:2, p. 131-145 |
| Asiasana: | product differentiation film industry USA |
| Vapaa asiasana: | similarity index cinemas motion-pictures industry studies |
| Kieli: | eng |
| Tiivistelmä: | An empirical analysis of product differentiation is presented using a new panel data set on film-programming choice in a major motion-pictures exhibition market in the USA. Two measures of product similarity are computed, and the determinants of strategic product differentiation are investigated in a multi-characteristic space. The evidence obtained is consistent with the idea that the degree of product differentiation between theatre pairs reflects a balance between strategic concerns and contractual constraints. It is also suggested that the degree of product differentiation is negatively related to market size. Ownership seems to matter: theatres under common ownership make more similar programming choices than those with different owners. |
SCIMA