haku: @indexterm theatre industry / yhteensä: 48
viite: 3 / 48
| Tekijä: | Willis, K. G. Snowball, J. D. |
| Otsikko: | Investigating how the attributes of live theatre productions influence consumption choices using conjoint analysis: the example of the National Arts Festival, South Africa |
| Lehti: | Journal of Cultural Economics
2009 : VOL. 33:3, p. 167-183 |
| Asiasana: | conjoint analysis theatre industry arts |
| Vapaa asiasana: | theathre demand attributes |
| Kieli: | eng |
| Tiivistelmä: | The study uses conjoint analysis to investigate the impact of the attributes of live theatre performances on demand. The data were collected from attenders at South African National Arts Festival. It is found that the age of a consumer affects the type of the chosen show, and utility and willingness to pay increase for shows with professional and semi-professional casts. 93% of the potential audience seem to prefer shows with a South African context. |
SCIMA