haku: @author Higgins, D.M. / yhteensä: 3
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| Tekijä: | Higgins, D.M. Mordhorst, M. |
| Otsikko: | Reputation and export performance: Danish butter exports and the British market, c.1880-c.1914 |
| Lehti: | Business history
2008 : MAR, VOL. 50:2, p. 185-204 |
| Asiasana: | reputation brands exports butter and margarine economic history Denmark United Kingdom |
| Kieli: | eng |
| Tiivistelmä: | This economic history article approaches the question of branding and trade marking from a competitive advantage perspective. The case study presented in this research is Danish butter trade to the British market covering the 1880-1914 period. The authors describe the development in the Danish butter industry and importance of the reputation, quality and brand value to the exports. |
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