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| Tekijä: | Rubio, N. Yagüe, M. J. |
| Otsikko: | Alternative panel models to evaluate the store brand market share. Evidence from the Spanish market |
| Lehti: | European Journal of Marketing
2009 : VOL. 43:1-2, p. 110-138 |
| Asiasana: | market share competitive strategy performance management Spain |
| Kieli: | eng |
| Tiivistelmä: | The purpose of this study is to understand the intra- and inter-category differences of the store brand market share. Strategic, structural and performance factors ar considered to be explanatory. The study obtains consistent results for the proposed four models. The analysis of these show which strategic, structural and performance factors influence the store brand market share and how they influence at intra- and inter-category levels. |
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