haku: @freeterm destination image / yhteensä: 13
viite: 5 / 13
| Tekijä: | Esper, F. S. Rateike, J. Á. |
| Otsikko: | Tourism destination image and motivations: The Spanish perspective of Mexico |
| Lehti: | Journal of Travel & Tourism Marketing
2010 : VOL. 27:4, p. 349-360 |
| Asiasana: | tourism marketing image Latin america Mexico |
| Vapaa asiasana: | destination image structural equations |
| Kieli: | eng |
| Tiivistelmä: | Notion a tourist has about a destination is conditioned by his vision of it and this behaviour is the result of her perceptions. Based on the model of Baloglu and McCleary (1999), a model is proposed which explains the process of destination image formation. Information is gathered from residents in Spain whose destination is Mexico. The results show that the tourists' motivations have a direct effect on the cognitive evaluation and the global image. They don't, however, directly influence the affective evaluation. |
SCIMA