haku: @author Ho, Y. / yhteensä: 2
viite: 1 / 2
« edellinen | seuraava »
| Tekijä: | Ho, Y. Chung, Y. Lau, K. |
| Otsikko: | Unfolding large-scale marketing data |
| Lehti: | International Journal of Research in Marketing
2010 : JUN, VOL. 27:2, p. 119-132 |
| Asiasana: | marketing information customers |
| Vapaa asiasana: | network data information visualization multidimensional unfolding degenerate solution |
| Kieli: | eng |
| Tiivistelmä: | A new approach to unfold customer-by-brand transaction data and customer-by-customer network data in a reduced space is proposed. It can recover the true configuration with reasonable accuracy, it is scalable as to the number of estimated parameters and it can produce non-degenerate solution. Its performance is compared with existing approaches by simulation experiments and real data analyses. |
« edellinen | seuraava »
SCIMA