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| Tekijä: | Felzensztein, C. Gimmon, E. Carter, S. |
| Otsikko: | Geographical co-location, social networks and inter-firm marketing co-operation: the case of the salmon industry |
| Lehti: | Long Range Planning
2010 : OCT/DEC, VOL. 43:5-6, p. 675-690 |
| Asiasana: | small and medium-sized enterprises (SMEs) fish farming marketing co-operation networks Europe Scotland South America Chile |
| Kieli: | eng |
| Tiivistelmä: | This study deals with the factors influencing the development of marketing co-operation among cluster-based firms. It examines data from SMEs operating within the salmon farming industry in two different regions: Scotland and Chile. It is indicated that informal social networks help explain the observed relationship btw. geographical proximity and inter-firm marketing co-operation, especially for firms located in peripheral rural communities. Proposed is a theoretical model for further research. |
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