haku: @journal_id 122 / yhteensä: 1627
viite: 4 / 1627
| Tekijä: | Forbes, T. |
| Otsikko: | Core value |
| Lehti: | Accountancy
2010 : DEC, VOL. 146:1408, p. 66-67 |
| Asiasana: | accounting marketing brand valuation standards |
| Kieli: | eng |
| Tiivistelmä: | As far as brand valuation is concerned, poring over spreadsheets is not enough, argues the article author. Accountants need to familiarize themselves with marketing and brand analysis in order to fully comply with the ISO standard. |
SCIMA