haku: @indexterm data envelopment analysis / yhteensä: 123
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| Tekijä: | Perrigot, R. Cliquet, G. Piot-Lepetit, I. |
| Otsikko: | Plural form chain and efficiency: Insights from the French hotel chains and the DEA methodology |
| Lehti: | European Management Journal
2009 : AUG, VOL. 27:4, p. 268-280 |
| Asiasana: | hotel and catering industry service industries franchising data envelopment analysis performance appraisal efficiency markets hotel management France |
| Kieli: | eng |
| Tiivistelmä: | This paper compares plural form chains (henceforth as: p-f-chs.), that is, chains with franchised units and company-owned units co-existing, in terms of performance and efficiency, to predominantly franchized chains and predominantly company-owned ones. In order to assess the efficiency of hotel chains in the French market, the data envelopment analysis (DEA) is implemented. It is shown that p-f-chs. have a significantly higher average efficiency score than predominantly franchized and company-owned ones have. Managerial implications are drawn for hotel chains management. |
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