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| Tekijä: | Ailon, G. |
| Otsikko: | Mapping the cultural grammar of reflexivity: the case of the Enron scandal |
| Lehti: | Economy and Society
2011 : FEB, VOL. 40:1, p. 141-166 |
| Asiasana: | finance business ethics companies corporate culture capitalism periodicals USA |
| Vapaa asiasana: | reflexivity |
| Kieli: | eng |
| Tiivistelmä: | This paper focuses on the reflexive discourse based on the Enron scandal, providing a grounded analysis of Enron-related articles published in the popular American BusinessWeek from 1997 to 2007. Examined is the rise and fall of the Enron icon and the sense-making process following its bankruptcy which, by that time, was the biggest one. Reflexivity is shown to have had an underlying cultural grammar (henceforth as: u-c-g.) that paralleled relating to the management of money. Its four primary principles: minimizing 'costs' involving loss of discursive status, maximizing the use-value of a core truism, quantitatively cueing morality, and performing discursive competitions. It is proposed that capitalist reflexivity is based on an u-c-g. cast in the shape of its own beliefs. |
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