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| Tekijä: | Georgantzas, N.C. Katsamakas, E. |
| Otsikko: | Disruptive Internet-service innovation diffusion |
| Lehti: | Human Systems Management
2009 : VOL. 28:4, p. 163-181 |
| Asiasana: | Internet service innovation diffusion strategy theories simulation system dynamics models |
| Kieli: | eng |
| Tiivistelmä: | A disruptive innovation strategy (DIS) involves innovation making customers embrace new value propositions shifting the basis of competition. DIS challenges firms, having the potential to transform industry structure. This article contributes to strict DIS theory building with a system dynamics (SD) simulation model of disruptive innovation diffusion (here as: d-i-d.). The d-i-d. is shown as a replicable process, enabling business growth for disruptive innovators. It builds on diffusion processes in marketing and epidemiology to show customer switching in the market segments exploted by disruptive innovators. |
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