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| Tekijä: | Broderick, A.J. Kipnis, E. |
| Otsikko: | Editorial - Parameters of transformational marketing |
| Lehti: | Journal of Marketing Management
2010 : DEC, VOL. 26:13-14, p. 1161-1164 |
| Asiasana: | marketing social marketing relationship marketing market segmentation consumer goods consumer behaviour consumer satisfaction electronic commerce higher education case studies |
| Vapaa asiasana: | digital marketing environmental marketing branding ethics online shopping financial services banking anti-consumption action research models |
| Kieli: | eng |
| Tiivistelmä: | This editorial introduces this Special issue of "Academy of Marketing Conference 2010 on Transformational Marketing". The article contents as follows: "Of a complex sensitivity in marketing ethics education" by R. Brennan (et al.) ; "Social marketing and social influences: Using social ecology as a theoretical framework" by K. Collins, A. Tapp and A. Presley ; "Primary and secondary effects of emotions on behavioural intention of theatre clients" by A. Palmer and N. Koenig-Lewis ; "Brand salience for fast-moving consumer goods: An empirically based model" by J. Vieceli and R.N. Shaw ; "Evaluating market-segmentation research priorities: Targeting re-emancipation" by L. Quinn and S. Dibb ; "Exploration and its manifestations in the context of online shopping" by C. Demangeot and A.J. Broderick ; "Countering consumption in a culture of intoxication" by M-L. Fry ; "A neurocognitive approach to brand memory" by N. Ratnayake (et al.) ; "Antecedents and outcomes of consumer environmentally friendly attitudes and behaviour" by L. Leonidou (et al.) ; "How does the web make youth feel? Exploring the positive digital native rhetoric" by K. Page and M. Mapstone ; "A broader concept of relationships: Identifying new forms of consumer-provider interactions in Egyptian financial services" by T. Elsharnouby and E. Parsons. |
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