haku: @indexterm electronic commerce / yhteensä: 882
viite: 18 / 882
| Tekijä: | Demangeot, C. Broderick, A.J. |
| Otsikko: | Exploration and its manifestations in the context of online shopping |
| Lehti: | Journal of Marketing Management
2010 : DEC, VOL. 26:13-14, p. 1256-1278 |
| Asiasana: | electronic commerce Internet shopping information retrieval qualitative research |
| Vapaa asiasana: | environmental psychology WWW |
| Kieli: | eng |
| Tiivistelmä: | The role and occurrences of exploration during online shopping (hereafter as: o-l-s.) are increased by the Internet's characteristics and websites' capacity to store large amounts of pages, products, and information. Thus, a re-conceptualisation of exploration in o-l-s. contexts is important, timely, and necessary. This article 1. draws from multidisciplinary literature to develop a new conceptualisation of exploration as an activity inherent to o-l-s. contexts, 2. further characterises specific and diversive exploration through a qualitative enquiry exploring the interplay of environmental stimuli and shopping motives easing each form of exploration, and 3. presents an agenda for further research on the construct. This paper combines aspects of information search and atmospherics literature by situating o-l. information search within an environment full with stimuli. |
SCIMA