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| Tekijä: | Kim, D-Y. Lehto, X.Y. Kline, S.F. |
| Otsikko: | Organisational channel discrepancies between CVBs and meeting planners in the USA |
| Lehti: | International Journal of Tourism Research
2010 : MAR/APR, VOL. 12:2, p. 103-115 |
| Asiasana: | organizational behaviour advertising communication information meetings USA |
| Kieli: | eng |
| Tiivistelmä: | This study aims at comparing the perception of advertising (herein as: advg.) and communication (hereafter as: a-and-c.) channels btw. convention and visitor bureaus (CVBs) and meeting planners (herein as: m-pls.) in the USA. By employing 245 of CVBs and 226 m-pls. through an online survey method, this study uncovers clear channel discrepancies btw. CVBs and m-pls. as to attitude, preference, and usage of a-and-c. channels. Moreover, identified are different linkages btw. advg. channels and advg. effects in the two different groups. |
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