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| Tekijä: | Nicolau, J.L. |
| Otsikko: | Culture-sensitive tourists are more price insensitive |
| Lehti: | Journal of Cultural Economics
2010 : VOL. 34:3, p. 181-195 |
| Asiasana: | tourist industry tourism culture prices holidays Spain |
| Vapaa asiasana: | destination selection |
| Kieli: | eng |
| Tiivistelmä: | This article aims to analyze the effect of the cultural interest expressed by tourists when planning a vacation on their sensitivity (hereafter as: s-ty/s.) to price. It is hypothesised that tourist price s-ty/s. is moderated, at the moment of choosing a destination, by cultural interest. Tourists' price s-ty/s. are measured and identified from real choices, that is, tourist price s-ty/s. is estimated for each individual by observing the destination he/she actually selects. Following a Random-Coefficient Logit Model and using a sample of over 2,100 individuals, there is shown an incremental effect of cultural interest on tourist price insensitivity, that is, people looking for culture find their price s-ty/s. moderated by this interest in such a way that the negative effect of price is reduced. Furthermore, these culture-interested tourists are explored using a segmentation analysis. There are identified five segments with different price s-ty/s., one of them showing certain high-price proneness. |
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