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| Tekijä: | Mowen, J. C. Fang, X. Scott, K. |
| Otsikko: | Visual product aesthetics: a hierarchical analysis of its trait and value antecedents and its behavioral consequences |
| Lehti: | European Journal of Marketing
2010 : VOL 44:11/12, p. 1744-1762 |
| Asiasana: | consumer behaviour product design social values USA |
| Kieli: | eng |
| Tiivistelmä: | The article studies the nomological net of the centrality of visual product aesthetics. In order to do this, a hierarchical model that includes both trait and value antecedents is employed. The data are gained from a survey of 542 consumers in USA. The results suggest that there are 6 important antecedents of the centrality of visual product aesthetics: need for uniqueness, conservative values, liberal values, science values, openness to experience and material needs. It was also found that the centrality of visual product aesthetics correlated positively with individuals' interest in representational and abstract art, as well as with environmental concerns. |
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