haku: @journal_id 1754 / yhteensä: 150
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| Tekijä: | Ali, S. (et al.) |
| Otsikko: | Market based organizational learning, dynamic, and substantive capabilities: an integrative framework |
| Lehti: | Journal of Strategic Marketing
2010 : AUG, VOL 18:5, p. 363-377 |
| Asiasana: | market orientation organizational learning competitive advantage |
| Kieli: | eng |
| Tiivistelmä: | The purpose of the article is to investigate the factors influencing sustainable competitive advantage, as well as how company performance can be affected by marketing and learning orientations. The authors develop a conceptual model based on a literature review to address the research questions. The model includes both direct and indirect role of the learning processes that may contribute to the impact of marketing and learning orientations on companies' dynamic and sustainable capabilities. |
SCIMA