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| Tekijä: | Jansen, P. Gössling, T. Bullens, T. |
| Otsikko: | Towards shared social responsibility: a study of consumers' willingness to donate micro-insurances when taking out their own insurance |
| Lehti: | Journal of Business Ethics
2011 : APR II, VOL. 100:1, p. 175-190 |
| Asiasana: | Netherlands consumer behaviour corporate responsibility social responsibility insurance companies |
| Vapaa asiasana: | CSR micro-insurance |
| Kieli: | eng |
| Tiivistelmä: | This article explores the question whether consumers in the Netherlands are willing to donate micro-insurances. It is also dealt with which factors influence this willingness to contribute to the non-profit micro-insurance approach of an insurance company. Based on data gathered through questionnaires among a sample of the Dutch population (N=504), it is shown that approximately half of the Dutch consumers are willing to pay an additional amount on their insurance premium for the donation of micro-insurances. The data were processed in a 1-way between-groups ANOVA, a paired sample t test and an ordinal regression analysis. However, the amount of the insurance premium did not affect the willingness to donate (WTD) etc. |
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