haku: @indexterm competitive strategy / yhteensä: 45
viite: 7 / 45
Tekijä:Wright, S.
Otsikko:Capitalising on intelligence: converting input to output to insight and competitive advantage
Lehti:Journal of Strategic Marketing
2010 : DEC, VOL 18:7, p. 517-521
Asiasana:competition
competitive strategy
marketing strategy
Vapaa asiasana:editorial
competitive intelligence
Kieli:eng
Tiivistelmä:The editorial of the Journal of Strategic Marketing introduces the subjects discussed in the articles of the journal. The papers provide a wide insight and a significant contribution to the knowledge concerning the issues of competition, competitive behavior and related elements of marketing decision making. The theme of the issue is Competitive Intelligence analysis and strategy (CIAS) orientation.
SCIMA tietueen numero: 272855
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