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Tekijä:Auguste, G.
Gutsatz, M.
Otsikko:The changing of the golden guard
Lehti:Business Strategy Review
2011 : SPRING, VOL. 22:1, p. 50-51
Asiasana:management
marketing
executives
retirement
brands
brand names
products
luxury goods
Kieli:eng
Tiivistelmä:When it comes to their management and business practices, luxury brands, much like companies in other industries, are in the middle of a sea change. But the authors believe that the major firms in the industry are facing an acute challenge due to those who have led the industry so successfully are now facing the challenge of 'going global', while at the same time having plans to retire.
SCIMA tietueen numero: 273045
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