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| Tekijä: | Kim, D-Y. |
| Otsikko: | The moderating effect of individual and organizational factors on information technology acceptance: the case of U.S. CVBs' internet marketing |
| Lehti: | Journal of Travel & Tourism Marketing
2009 : VOL 26:3, p. 329-343 |
| Asiasana: | organization marketing individual behaviour information technology USA |
| Kieli: | eng |
| Tiivistelmä: | Information technology based organizational marketing is increasing and the questions about the determinants of its acceptance are arising. This article aims to study the moderating effects of individual and organizational factors on the relationships between salient antecedents and intentions to use IT-based marketing in convention and visitor bureaus in USA. An online survey is conducted, and the findings show what are the significant moderating effects and that the main effects of the salient antecedents are strong. |
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