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| Tekijä: | Vanclay, J.K. (et al.) |
| Otsikko: | Customer response to carbon labelling of groceries |
| Lehti: | Journal of Consumer Policy
2011 : MAR, VOL. 34:1, p. 153-160 |
| Asiasana: | Australia sustainable development consumption customers consumer behaviour green consumers purchasing products environment |
| Vapaa asiasana: | labelling groceries emissions reduction |
| Kieli: | eng |
| Tiivistelmä: | In order to indicate embodied carbon emissions (henceforth as: c-ems.) 37 products were labelled (here as: lbld). Their sales were recorded over a 3-month period. Green (below average), yellow (near average), and black (above average) footprints indicated c-ems. embodied in groceries. Overall, the change in purchasing pattern was small, with black-lbld. sales decreasing 6 percent and green-lbld. sales increasing 4 percent after labelling. Yet, with green-lbld. products being also the cheapest, the shift was more substantial, with a 20 per cent change of sales from black- to green-lbld. products. |
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