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| Tekijä: | Leonidou, C. N. Leonidou, L. C. |
| Otsikko: | Research into environmental marketing/management: a bibliographic analysis |
| Lehti: | European Journal of Marketing
2011 : VOL 45:1/2, p. 68-103 |
| Asiasana: | environmental economics statistical methods research |
| Kieli: | eng |
| Tiivistelmä: | The purpose of the paper is to review literature on the research of environmental marketing and management and to identify possible trends in the field. The authors conduct a content analysis on 530 articles from the years 1969-2008, analyzing the authorship profile, manuscript characteristics, research design, scope of research, research methodology and topical area. The review shows a transformation in the research field from identification and exploration towards a more advanced, mature phase. A more multi-authored, cross-cultural and inter-disciplinary research approach has been adopted. The paper provides a reference point and a guide for future research directions. |
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