haku: @indexterm DISTRIBUTION / yhteensä: 904
viite: 4 / 904
| Tekijä: | Songailiene, E. Winklhofer, H. McKechnie, S. |
| Otsikko: | A conceptualization of supplier-perceived value |
| Lehti: | European Journal of Marketing
2011 : VOL 45:3, p. 383-418 |
| Asiasana: | suppliers distribution logistics outsourcing business-to-business companies Lithuania Baltic countries |
| Kieli: | eng |
| Tiivistelmä: | The article aims to provide a comprehensive conceptualization of supplier perceived value (SPV) in B2B relationships. The authors conduct an exploratory study on logistics firms in Lithuania, where 13 managers participate in interviews. The findings indicate SPV to be a higher level construct with three value dimensions (financial, strategic and co-creative) that are determined by customer and relationship competencies and capabilities. The findings of the article emphasize the importance of co-creation value in a customer relationship in the context of supply chain management, as well as the interplay between knowledge, social and operational capabilities in value co-creation. |
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