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| Tekijä: | Piacentini, M. G. Cui, C. C. |
| Otsikko: | Editorial: Multicultural perspectives in customer behaviour |
| Lehti: | Journal of Marketing Management
2010 : OCT, VOL. 26:11-12, p. 993-1004 |
| Asiasana: | consumer behaviour cross-cultural studies marketing literature |
| Kieli: | eng |
| Tiivistelmä: | This paper introduces the journal's special issue which deals with multicultural perspectives in customer behavior. The issue includes following articles: "Material man is not an island: Coping with the cultural fracture" by A. Davies and J. A. Fitchett; "A comparative examination of consumer decision styles in Austria" by R. R. Sinkovics, K. Leelapanyalert and M. Yamin; "Do brand names in a foreign language lead to different brand perceptions?" by L. Salciuviene (et al.); "Consuming Bollywood: Young Sikhs social comparisons with heroes and heroines in Indian films" by A. Takhar (et al.); "Exploring appropriation of global cultural rituals" by J. Tinson and P. Nuttall; "The interrelationship between desired and undesired selves and consumption: The case of Greek female consumers' experiences" by K. Karanika and M. K. Hogg; "Self-gift giving in China and the UK: Collectivist versus individualist orientations" by C. Tynan (et al.); "Death and disposal: The universal, environmental dilemma" by L. Canning and I. Szmigin; "Researching consumers in multicultural societies: Emerging methodological issues" by S. Slater and M. Yani-de-Soriano |
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