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| Tekijä: | Alniacik, U. Alniacik, E. Genc, N. |
| Otsikko: | How corporate social responsibility information influences stakeholders' intentions |
| Lehti: | Corporate Social Responsibility and Environmental management
2011 : JUL/AUG, VOL. 18:4, p. 234-245 |
| Asiasana: | corporate responsibility social responsibility environmental protection experiment design information stakeholders purchasing employment investment |
| Vapaa asiasana: | intentions CSR |
| Kieli: | eng |
| Tiivistelmä: | It is shown in the study how purchase, employment, and investment intentions of various stakeholders are influenced by positive and negative information on corporate social responsibility (CSR) and environmental responsibility. The information on CSR activities of a hypothetical firm in a between-subjects experimental design is manipulated. The design includes two treatments (herein as: trmt/s.): 1. the 'positive CSR trmt.' and 2. the 'negative CSR' trmt.' In both trmt/s., information about other key characteristics were kept constant. The intentions of respondents to (a.) purchase products from, (b.) seek employment with, and (c.) invest in the company were assessed through multi-item scales. It is found that positive CSR information about a firm enhances consumers' intentions to: (a.), potential employees' intentions to (b.), and potential investors' intentions to (c.). |
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