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| Tekijä: | Bennett, R. Kerrigan, F. O'Reilly, D. |
| Otsikko: | Guest editorial |
| Lehti: | European Journal of Marketing
2011 : VOL. 45:5, p. 700-702 |
| Asiasana: | marketing arts marketing |
| Kieli: | eng |
| Tiivistelmä: | This editorial presents this issue's contents dealing with non-profit, social, arts and heritage marketing. The article contents as follows: "Dealing with social desirability bias: an application to charitable giving" by Z. Lee and A. Sargeant ; "Relationship quality and giving behaviour in the UK fundraising sector: exploring the antecedent roles of religiosity and self-construal" by D. Skarmeas and H. A. Shabbir ; "Self-congruity and volunteering: a multi-organisation comparison" by M. Randle and S. Dolnicar ; "Social marketing, individual responsibility and the "culture of intoxication" " by I. Szmigin (et al.) ; "Understanding the antecedents to public interest and engagement with heritage" by H. McDonald ; "Markets, music and all that jazz" by K. Kubacki and R. Croft ; "Internationalisation of Korean performing arts: a case study analysis" by I. Fillis and B. Lee. |
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