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| Tekijä: | Joachimsthaler, E. Pfeiffer, M. |
| Otsikko: | Decoding demand opportunities |
| Lehti: | Business Strategy Review
2010 : SPRING, VOL. 21:1, p. 64-67 |
| Asiasana: | marketing research consumers customer relationship management (crm) demand |
| Kieli: | eng |
| Tiivistelmä: | Classic marketing techniques, e.g. using of focus groups or ethnographies, lack the opportunities that can be introduced when companies engage to understanding consumers in the life experiences' context. The authors of this article believe that it is time to think about the "ecosystem" of demand. |
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